69% of 100 well-known DTC stores failed when an AI shopping agent tried to add a product to the cart (Coalbird Agent Audit, 2026-08). Every number on this page comes from real agent runs — 581 errands and counting, re-run on a rotating schedule. No surveys, no self-reporting: a browser-driving agent either finished the errand, provably, or it didn't.
Agents found the product on 80% of stores — discovery mostly works. Completion doesn't: only 31% of stores let an agent get an item provably into the cart. The gap between "the agent found your product" and "the agent could buy it" is the agentic-commerce readiness gap, and it is where stores silently lose agent-assisted sales today.
Among categories with five or more audited stores, home handles the robot customer best (57% add-to-cart failure) and food handles it worst (100%).
| Category | Stores | Add-to-cart failure | Returns unfindable | Cleared all errands | |
|---|---|---|---|---|---|
| apparel | 26 | 69% | 27% | 6 / 26 | details → |
| beauty | 17 | 65% | 82% | 1 / 17 | details → |
| home | 14 | 57% | 14% | 5 / 14 | details → |
| footwear | 11 | 64% | 45% | 3 / 11 | details → |
| accessories | 10 | 80% | 60% | 2 / 10 | details → |
| kitchen | 8 | 63% | 50% | 3 / 8 | details → |
| food | 7 | 100% | 71% | 0 / 7 | details → |
| outdoor | 3 | 67% | 0% | 1 / 3 | n too small |
| pets | 2 | 100% | 100% | 0 / 2 | n too small |
| kids | 1 | 0% | 0% | 1 / 1 | n too small |
| eyewear | 1 | 100% | 100% | 0 / 1 | n too small |
Each store gets the same three errands a human shopper runs without thinking: find a named product and report its price, find the returns policy, and put the product in the cart. A real browser-driving AI agent performs each errand in one visit with a hard step budget. Grading is strict and binary — an errand counts as passed only when the outcome is provable (a price reported, a policy located, an item verifiably in the cart). The bird never checks out, never creates accounts, never enters personal data. Stores are re-audited on a rotating schedule; this page always reflects the latest merged data.
"69% of 100 well-known DTC stores failed when an AI shopping agent tried to add a product to the cart (Coalbird Agent Audit, 2026-08)." — please link to coalbird.co/report. Per-store evidence lives in The Hundred; each store page shows the step-by-step trace.
Your store's number is knowable.
Start with a scoped trial: baseline missions, screenshots, failure traces, a rerun, and a readout.
Start a trial for your storeYour intake context is carried into the booking, so the call starts useful.