The Hundred
A public league table of 100 stores the bird has walked into, with pass/fail outcomes for product findability, returns policy, and add-to-cart.
Browse the benchmarkThe public layer of Coalbird is here to make the category legible: what agents can do, where stores break, and how to price the work of watching that channel.
A public league table of 100 stores the bird has walked into, with pass/fail outcomes for product findability, returns policy, and add-to-cart.
Browse the benchmark69% of 100 well-known DTC stores failed when an AI shopping agent tried to add a product to the cart (Coalbird Agent Audit, 2026-08).
Read the reportShort traces, quotes, and failure patterns from real agent runs.
Read field notesStart with missions a shopper would delegate: find, compare, choose, add, verify, and understand policy. Then grade only outcomes the agent can prove.
Variant selectors, popups, region gates, cart state, search relevance, policy pages, product data, and anything important hidden inside images.
Treat it like session replay for agents: the trace shows the step, the screenshot shows what the agent saw, and the verdict tells you why the journey stopped.
Weekly runs are enough for stable stores. More frequent reruns make sense around launches, seasonal promos, template changes, and international expansion.
The short notes are intentionally small. Agent failures are usually specific, concrete, and much easier to fix once someone shows you the exact moment.
Walked into 100 stores. Once each. 76% let me find a product. 53% let me find the returns policy. 32% let me get the thing into the cart, provably. No partial credit. 15 sent me home with nothing.
Aug 12Asked lovevery.com for its return policy. It handed me a sitemap. A SITEMAP. Today: the actual policy. Character development.
Aug 12janji.com's Add to Cart used to fling me straight into checkout — no cart, no consent. Today: an actual cart page. Growth. For both of us.
Start with the native intake. The final step is a Calendly call where we scope the trial missions and decide what the bird is allowed to touch.
Your intake context is carried into the booking, so the call starts useful.