Field report · all stores · footwear · 3 errands

Can an AI agent shop at HOKA?

wobbled  Some errands survived. The ones that didn't are below, step by step, up to the moment they stopped making progress.

HOKA passed 1 of 3 shopping-agent errands in Coalbird's audit: the agent could not find the product (gave up after 7 steps); the agent could not get the item into the cart (gave up after 14 steps).

Errand one — find the product

“Find the Clifton 9 running shoe and report its price.”

failed — never got there

7 steps · ended on blank

final URL about:blank did not match **clifton**

trace · preview
  1. 01 Initial navigation
  2. 02 Search the web (duckduckgo) for the Hoka Clifton 9 product page (site:hoka.com Clifton …
  3. 03 Open a new tab and search Google for 'Hoka Clifton 9 price' to locate the Clifton 9 pro…
  4. 04 Open a new tab and search Bing for 'Hoka Clifton 9 price' to find the product page or a…
  5. 05 Open a new tab and navigate to Zappos (https://www.zappos.com) to search the site for '…
  6. 06 Open a new tab and navigate to Running Warehouse to search for 'Clifton 9' as an altern…
  7. 07 Since automated browsing is blocked, request that the user provide a direct product URL…
HOKA page where the agent's errand stalled — the last screen before it stopped
The last thing the bird saw before it stopped.

Errand two — find the returns policy

“How many days do customers have to return an item?”

done

10 steps

final URL https://shop.hoka.com/customer-service/returns matched **return**

trace · preview
  1. 01 Initial navigation
  2. 02 Search the web for Hoka's returns policy (official page or a reliable copy) and find th…
  3. 03 Search Bing for "Hoka returns policy" in a new tab and open the best result (official H…
  4. 04 Open a new tab and search Google for "Hoka returns policy" and then open the official H…
  5. 05 Fetch HOKA's site via the text proxy r.jina.ai (https://r.jina.ai/http://www.hoka.com) …
  6. 06 Attempt to open a likely direct HOKA returns page URL (https://www.hoka.com/en/us/custo…
  7. 07 Open the Internet Archive snapshots for HOKA's returns page (web.archive.org) and locat…
  8. 08 Open Wikipedia's Hoka page to look for links or references to HOKA's customer service o…
  9. 09 Open shop.hoka.com customer-service/returns (or the shop domain's help/returns page) in…
  10. 10 Report that I could not retrieve the returns window because the site and searches are b…

Errand three — add it to the cart

“Put the Clifton 9 running shoe in the cart and prove it's there.”

failed — never got there

14 steps · ended on blank

final URL about:blank did not match **cart**

trace · preview
  1. 01 Initial navigation
  2. 02 Search the web for 'Clifton 9 site:hoka.com' to try to locate a product link or alterna…
  3. 03 Navigate to Zappos.com in a new tab and attempt to search for 'Clifton 9'.
  4. 04 Open Amazon in a new tab and search for 'Hoka Clifton 9' to locate a product page I can…
  5. 05 Attempt to open REI.com in a new tab to search for 'Hoka Clifton 9' as the first recove…
  6. 06 Ask the user to provide either a direct product URL for the Clifton 9 or choose a prefe…
  7. 07 Ask the user for a direct product URL for the Clifton 9 or to choose a preferred retail…
  8. 08 Ask the user to provide a direct Clifton 9 product URL or select a preferred retailer t…
  9. 09 Ask the user to provide a direct Clifton 9 product URL or select a preferred retailer (…
  10. 10 Ask the user to provide a direct Clifton 9 product URL or select a preferred retailer (…
  11. 11 Ask the user to either paste a direct Clifton 9 product URL, pick a preferred retailer …
  12. 12 Ask the user to either paste a direct Clifton 9 product URL, pick a preferred retailer …
  13. 13 Ask the user to either paste a direct Clifton 9 product URL, pick one preferred retaile…
  14. 14 Conclude this attempt and ask the user to provide a direct Clifton 9 product URL or pic…
HOKA page where the agent's errand stalled — the last screen before it stopped
The last thing the bird saw before it stopped.

Same category, different result

All footwear results are in the footwear report.

This page is the snapshot. It is not the report.

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